“It was a natural fit,” said Christi Kelley, President of Kelley & Associates and an independent consultant for Rodan + Fields. “As an all-female agency, we’re acutely aware of the importance of skin health throughout the aging process. That, plus the amazing business potential of this product line, made it an ideal additional revenue source.”

Rodan + Fields was founded by Dr. Kate Rodan and Dr. Katie Fields, the Stanford-trained dermatologists who created Proactiv® Solution. They have since developed a complete range of clinically-developed skincare products that treat everything from blemishes to dull and aging skin.

As an independent consultant, Christi Kelley sells Rodan + Fields products through her website, christikelley.myrandf.com. Products are available for individual order, but many of Christi’s clients prefer the Preferred Customer Plan, a program that saves buyers 10% and includes free shipping on regularly scheduled orders.

Direct sales are only a part of the agency’s involvement. The company also provides support for other entrepreneurs who want to join in Rodan + Fields’ nationwide expansion. Through customer care, assessment, training and online tools, Rodan +Fields representatives are equipped to serve the growing demand for skincare solutions.

For more information, contact skincare@kelleyadv.com.

What’s the plus for your brand?

+ Visibility in search results: Google+ profiles may appear higher on search pages.

+ Increased social engagement: Make it easy for customers to share their experiences with your brand.

+ Real-time news & promotions: Spread the word about new products, specials and more-for FREE!

+ Personalized consumer contact: Google+ suggests “People and Pages” to follow, which may attract new customers or strengthen relationships with existing ones.

+ Customer insight: Built-in analytics help you understand how customers interact with your content, identify key influencers and measure the effect Google+ has on your site’s traffic.

Contact Kelley & Associates today for more information, or to request a custom Google+ profile for your company, priced as low as $675.

901-754-8998 or admin@kelleyadv.com

Please join Catholic Charities of West Tennessee for their 2nd annual Healing Hearts with the arts auction to benefit Sophia’s House. Enjoy an evening of food, wine, friends and fun while bidding on original works of art from local artists, clients, staff, and community leaders and supporters.

Sophia’s House is a program of Catholic Charities of West Tennessee and helps women and their children who are homeless and fleeing domestic violence.

Memphian and artist Michael P. Maness is painting an original work of art that will be unveiled and auctioned live at the Healing Hearts with the Arts auction. The work below is representative of the painting that will be unveiled Feb. 9th. To see other examples of Mike’s work please visit his website at www.ArtbyMPM.com/gallery.

• Live and Silent Auctions
• Wine provided by Buster’s Liquors and Wines
• Hor d’Oeuvres provided by Jim’s Place Grille
• Tickets are $30 in advance and $40 at the door
• Space is limited. Please call Alie Lifsey at 901-722-4750 to buy your tickets today.

Kelley & Associates is a strong supporter of Catholic Charities of West Tennessee.

The agency has taken home 13 trophies from the Communicator Awards competition since 2003 for projects in video, print, website and multi-channel categories. This year, the agency earned Awards of Distinction for a cover design for Bartlett INSIGHTS, the Bartlett Area Chamber of Commerce annual magazine and membership directory, and a poster series for Catholic Charities of West Tennessee.

The Catholic Charities campaign also earned the agency a Platinum MarCom Award. Additional MarCom Awards included Honorable Mentions for MemphisVeterinarySpecialists.com and the Rajun Cajun Crawfish Festival, Gold Awards for SXP’s product brochure and a Noggs Sunglasses print advertisement.

CEO Christi Kelley is particularly proud of the poster series’ wins. “Catholic Charities of West Tennessee makes such a positive contribution in the MidSouth through so many vital, lifesaving and life-changing programs,” she said. “I’m thrilled and honored that our promotional materials won a Communicator Award and a Platinum MarCom Award, but the greater victory for me was that we were able to help Catholic Charities exceed their 2010 fund raising goals—even in this struggling economy.” All winning entries can be viewed here.

The Communicator Awards are judged by the International Academy of the Visual Arts, an invitation-only body consisting of professionals from acclaimed media, communications, advertising, creative and marketing firms. Members include executives from organizations such as Alloy, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Victoria’s Secret, Wired, and Yahoo! This year, they received over 9,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

The MarCom Awards is an international competition that recognizes excellence in marketing and communications. Each year, thousands of entries pour in from design firms, advertising agencies, corporate marketing and communications departments, PR firms, production companies and freelancers worldwide.

Incidents of Domestic Violence tend to increase as we enter into the Holiday season, and this is the reason for the timing of the launch now.

Funded through the generosity of a private grant, the Safe Starts Here campaign is aimed at victims and those agencies that provide support to victims. The campaign will run through December 31, 2011 and will include:

• Public Service Announcements on WMC TV 5 (and its sister stations)
• Public Service Announcements on a variety of Memphis radio stations
• Outdoor bill boards and bus shelter ads
• A new web site www.SafeStartsHere.org
• Printed materials provided to over 200 police, medical, religious, transportation and community organizations in West Tennessee for distribution to victims in need of our help.
• Social Media efforts via FaceBook, Twitter, etc.

Kelley & Associates created the tagline, branding elements, brochure, billboards, transit posters, posters, and awareness cards for the campaign.

Victims or referral agencies should call the new toll-free number 1 (855) SOPHIA3 (1-855-767-4423) to be connected directly to Sophia’s House personnel.

For more information about Sophia’s House, please contact Alie Lifsey at alie.lifsey@acc.cdom.org or 901-722-4750.

You can help them reach their goal of one hundred thousand dollars by shopping at City Auto during the month of October, by donating here, or by making a donation at any Memphis area First Tennessee bank location.

Look for City Auto’s pink and white Cars 2 Cure, Volkswagen bug at events like Zoo Boo and The Shelby Farms Corn Maze for give-a-ways and an opportunity to make a donation.

You can make a difference in the fight against breast cancer during City Auto’s First Annual Cars2Cure Fundraising Event! Visit the DONATE NOW page to make an online donation OR stop by any Memphis area First Tennessee bank location and make a donation. Shop City Auto and Drive Home Hope.

First recognized by the MBQ in 2008 as one of the Movers & Shakers of Memphis, Christi has over 26 years of advertising experience. She has served clients in a broad spectrum of industries, from TruGreen, AOC Resins and Helena Chemical Company to City Auto, The Shannon Lumber Group and St. Francis Hospital – Bartlett.

Her passion for her work is matched only by her commitment to the community. She has devoted countless hours to helping organizations like the Boys & Girls Clubs of Greater Memphis, the National Civil Rights Museum and Catholic Charities of West Tennessee raise funds, build awareness and achieve their operational goals.

Website Evaluation & Competitive Analysis

Even if you’re happy with the way your site looks, it may not be engineered to achieve your business goals. How the site is programmed, who’s linking to you—even how your message is phrased—can have an impact on user behavior and search engine results. Website evaluation and competitive analysis can help you:

• Identify programming improvements that may enhance your organic search engine results.
• See how search engines view your site and how they represent it to your audience.
• Find out how your competitors are succeeding— or falling short.
• Gain insight into how your audience interacts with your site, and how to deepen their engagement with your brand.

Website Evaluation & Competitive Analysis includes:

• Programming & Website Architecture Review, Usability & Accessibility Assessment, Keyword Analysis, Content Evaluation & Recommendations
• Generating Search Engine Analytical Codes, Reviewing Index Data, Available Traffic & Inbound Link Info, & Providing Recommendations
• Competitive Analysis, Keyword Identification, Sample Inbound Link Reporting & Recommendations

If you’re having trouble catching up to competitors on Google or turning traffic into leads, call or email Kelley & Associates at 901-754-8998 or associates@kelleyadv.com for a comprehensive website evaluation and competitive analysis.

Ask about our other Search Engine Optimization Services:

• Social Media Integration
• Link Building
• Blog Development & Promotion
• Internet Marketing
• Online PR
• Google AdWords Campaigns
• Website Assessment for Best SEO Practices
• Competitor Website Assessment

Word of mouth has never been more important. Thanks to the Internet, every customer can be a promotional powerhouse or a public relations nightmare. With the right reputation management program, you can leverage both positive and negative buzz to build a stronger online presence.

• Demonstrate your commitment to proactive customer service
• Gain insight into what your customers want & how you can better serve them
• Regain the goodwill of disgruntled customers
• Collect & obtain permission to use good reviews
• Show that you’re actively engaged with the online community
• Persuade detractors to remove or revise negative posts
• Protect your brand and other intellectual property

Online Reputation Management from Kelley & Associates includes:

• One-Time Setup
• Weekly Results Forwarded via Email, & Monthly Reporting
• Bank of Generic Responses Customized for your Business (optional)
• Custom Response Development (optional)

Contact Kelley & Associates today at 901-754-8998 or associates@kelleyadv.com to learn more about our reputation management services, or to get a custom quote tailored to your needs and budget.

Ask about our other Search Engine Optimization Services:

• Social Media Integration
• Link Building
• Blog Development & Promotion
• Internet Marketing
• Online PR
• Google AdWords Campaigns
• Website Assessment for Best SEO Practices
• Competitor Website Assessment